Wayne that barber
the Client

Wayne That Barber is a barber shop located in San Bernardino, CA. The barber, Wayne, is a favorite among locals. 

Branding / Logo / Interactive 
the objective

To create a visual brand identity that is easily recognizable with Wayne's growing customer base and his workmanship.
the solution 

We created a logo-mark that is both iconic and memorable. Barber blades make up the logo, creating a distinct "w" symbolizing the brand name. We focused on clean, simple, design that felt masculine. 
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