Remitly for central america
Branding & Digital
![](https://cdn.myportfolio.com/63a73338dfe7cf374ca4728c77a8120a/4e4d486b-7660-4b42-9bf9-9f7043f6fb6b_rw_3840.png?h=9cf69de98448ac7f1fdb76d95d1fd352)
the client
Remitly is a remittance company headquartered in Seattle, Washington. As a part of their new focus on localization, we created a brand for their campaigns targeted to people sending money to Central America.
Keywords
Branding / Web / Art Direction / Finance
![](https://cdn.myportfolio.com/63a73338dfe7cf374ca4728c77a8120a/1ad8dc2a-3286-46ce-8b1b-3217ffc0d281_rw_3840.png?h=dadd7be3eec47b2f369c6aa55210ea52)
the objective
To create a sub-brand that still feels like Remitly while catering to a more specific demographic – people sending money to Central America.
the Solution
We created a welcoming sub-brand based on community and technology through vibrant colors and playful shapes. We used texture and organic forms to create warmth and a feeling of home.
![](https://cdn.myportfolio.com/63a73338dfe7cf374ca4728c77a8120a/dd223b17-8ce9-4ced-a48b-5562c19e8d72_rw_1920.png?h=e48b615f69eed22f81f6b9151e1a94fb)
![](https://cdn.myportfolio.com/63a73338dfe7cf374ca4728c77a8120a/f97dc398-cc44-48f0-a847-7fb5af0f45bf_rw_1920.png?h=e50a29c3b37a6ff356a3e2eb2dd9453f)
![](https://cdn.myportfolio.com/63a73338dfe7cf374ca4728c77a8120a/373e229f-596a-460c-a7e0-c5fbfe379189_rw_1920.png?h=aac749cd44a5ad5970d44ab073be99f5)
![](https://cdn.myportfolio.com/63a73338dfe7cf374ca4728c77a8120a/435d1a23-1bc5-4bbc-83f3-62b6d79017c8_rw_1920.png?h=68163c479c91f27d140a2af58875dc44)
![](https://cdn.myportfolio.com/63a73338dfe7cf374ca4728c77a8120a/27d55ae4-19bf-43bb-8f2b-5a2ab7d8ab1e_rw_1920.png?h=24532d24fd18738a271ecbdc3f6c553b)
![](https://cdn.myportfolio.com/63a73338dfe7cf374ca4728c77a8120a/324363a7-bc40-4c6c-9f26-32af83030fd3_rw_3840.png?h=e2bc2e05575e3b27c139e0c1615c3551)