Remitly for central america
Branding & Digital
the client
Remitly is a remittance company headquartered in Seattle, Washington. As a part of their new focus on localization, we created a brand for their campaigns targeted to people sending money to Central America.
Keywords
Branding / Web / Art Direction / Finance
the objective
To create a sub-brand that still feels like Remitly while catering to a more specific demographic – people sending money to Central America.
the Solution
We created a welcoming sub-brand based on community and technology through vibrant colors and playful shapes. We used texture and organic forms to create warmth and a feeling of home.
