Gravity payments
Branding & Digital
the client
Gravity Payments is an affordable credit card processing company that offers merchant services, business software and credit card processing. Their core values include honest, transparent pricing, as well as educating merchants on making informed decisions.
Keywords
Branding / Finance / Web / Art Direction / Landing Page
the objective
To create a landing page with a new visual brand identity that feels approachable, well-informed, and professional.
the Solution
After researching how design can be best communicated to a wide range of audience, and in particular to users 60+, we came up with a brand that would appeal to both younger & older generations.
We used bright pastels to capture and ease a user's experience, and implemented highlights in the copy to call out each important section. Interactive elements helps users to navigate the site with ease.
