AlgaeCal is a Canadian company that specializes in calcium supplements. Their products help increase bone density through natural ingredients; results have been tested and researched through clinical studies.
Health / Web / Art Direction / Landing Page
To create a landing page with a new visual brand identity that speaks to adults (in particular, to women) 50+.
We created a beautiful interface based on a strategy addressing brand values and objectives. One of the objectives was to create a story within the content to maintain a clear user journey.
Using colored blocks throughout the page, we separated important content from one another and established hierarchy. We placed products front & center and featured knowledgable blog posts to help educate consumers.